Mollie

Making Mollie the most loved payments provider in the UK, through a tailored approach to campaign marketing.

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Already major players across europe, mollie wanted to launch in the UK with a bang. It was our job to craft a campaign that would amplify reach and make mollie a trusted name across the UK.

Utilising our audience-first, creative approach, we provided deep data-led analysis of the behavioural and psychographic traits of the most relevant audience bases to target. We then started engaging these key demographics with impactful and cost effective omnichannel creative.

By the utilising a ‘launch and learn’ approach we A/B tested both the imagery and messaging to sculpt the most effective social campaign driving traffic to sign up to an automated and  personalised email campaign, delivering over 100% uplift compared to their european activations.

Behavioural Insights Team

Lapland UK

Selborne Chambers

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Synchrony Campaign | Social | Animation

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Behavioural Insights Team Branding | Animation | Illustration